WebTrends krijgt streamingmedia.com award voor ‘best reports & analytics’

WebTrends is door de lezers van streamingmedia.com beloond met één van de 2008 Streamimg Media Readers’ choice awards. WebTrends won de award in de categorie ‘Reporting & Analytics’. De uitslag was bepaald door bijna 4.000 lezers van streamingmedia.com. Alex Yoder, CEO van WebTrends zei het volgende over het winnen van de award:

“It’s an honor to receive this type of recognition from end users. WebTrends was among the first to measure the use of streaming media back in the 90’s, and we’ve continued to invest and innovate to provide deep visitor-centric insights that increase engagement and build profitable relationships for our customers.”

WebTrends krijgt nieuwe CEO

Sinds het vertrek van Greg Drew was het onrustig bij WebTrends. Maar sinds gisteren heeft WebTrends dan eindelijk weer een vaste man aan het roer na Bruce Coleman die een tijdje als interim CEO heeft gediend. Alex Yoder zal per direct aantreden als nieuwe CEO. Hieronder staat het volledige persbericht.

The Board of Directors of WebTrends Inc. today announced the immediate appointment of Alex Yoder as the company’s new president and chief executive officer following the resignation of Dan Stickel. Yoder was also appointed to the company’s Board of Directors.

In naming Yoder as CEO, the board turned to a WebTrends insider with seven years of experience at the company, and who most recently led WebTrends to its most successful quarter in history as its vice president of sales. He also has been one of the key executives leading the company’s long-term strategic planning, and has over 20 years of global business experience.

Commenting on the management change, board member Neil Garfinkel of Francisco Partners said: “Alex has a proven track record and has demonstrated clear leadership at the company over the years, helping to form our strategic vision and drive customer success. He’s the right person to lead WebTrends’ business forward.”

Yoder joined WebTrends in 2000 and has served in various management capacities in the sales organization. From 2007-2008, Yoder was the vice president of sales at Touch Clarity, a behavioral targeting company, before leaving to rejoin WebTrends as vice president of sales.

“I’ve spent seven of the last eight years focused on expanding the WebTrends brand and delivering business value to our customers,” said Yoder. “I’m excited to partner with other WebTrends leaders such as Nick Sharp, vice president and general manager WebTrends EMEA, to achieve our next phase of growth and become the clear worldwide leader in marketing optimization solutions. We will achieve this with an unwavering commitment to product innovation, by delivering valuable and compelling solutions to our customers and by building strong relationships with our partners.”

WebTrends recently announced its highest revenue quarter in the company’s history, and tomorrow will unveil its new search engine marketing optimization solution—WebTrends Ad Director™.