Avinash Kaushik komt met nieuw boek: Web Analytics 2.0

In mijn zoektocht op Amazon naar aanvullingen op mijn bescheiden Web Analytics bibliotheek (lees: plank) stuitte ik op de opvolger van het succesvolle boek van Avinash Kaushik – Web Analytics: An Hour A Day.

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity gaat het heten en zal volgens Amazon in November verschijnen. Amazon schrijft het volgende over het boek:

The bestselling book Web Analytics: An Hour A Day was the first book in the analytics space to move beyond clickstream analysis. Web Analytics 2.0 will significantly evolve the approaches from the first book and presents an innovative new framework for making critical business decisions based on web data. The book’s overwhelming focus will be to teach the reader how to use the latest tools and techniques available in the market place. Continuing in the footsteps of the first book, Web Analytics 2.0 will cover the fields of traditional web analytics, usability and qualitative analysis, experimentation and testing, as well as competitive intelligence. It will provide a holistic view of what it takes to make good decisions and exactly how to go about doing that.

Web analytics practitioners continue to have a tremendous interest (only increased by the current economic condition) in being more data-driven. At the same time, the web continues to evolve in significant ways (video, blogs, flash, social media, etc.) that present significant challenges to measurement. Web Analytics 2.0 will tackle both of those topics. Furthermore it will be agnostic in terms of tools, which will make it a must-read for online marketers of all hues, web analysts, web designers and architects, and online executives at all levels of the organization interested in successfully collecting, analyzing, and acting upon web analytics data.

Naast de geschreven inhoud zal het boek een CD-ROM bevatten met daarop video’s van Avinash en andere industry leaders in het vakgebied, podcasts, powerpoint presentaties en andere bestanden.

Bij Amazon.com kun je het boek - Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity – nu al bestellen!

Specs van het boek:

Paperback: 480 pages
Publisher: Sybex (October 26, 2009)
Language: English
ISBN-10: 0470529393
ISBN-13: 978-0470529393

Verwacht in november. Zodra ik het heb gelezen kun je hier een review verwachten.